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value of a business is the sum of all the money it will make

either fight or not, there is no middle

it takes time to build valuable things

err on the side of starting too small

ideal target = small group of concentrated people, served by few or no competitor

what important truth do very few people agree with you on?

what valuable company is nobody building?

incrementalism, risk aversion, complacency, flatness

no secrets would mean a perfect society, no hidden injustice, perfect nutrition, transportation, shelter, perfect access to information, smooth government, happy children, perfect security, healthcare, food, water, shelter, internet for everyone etc..

if you believe something hard is impossible, you won’t even try

believe in secrets

what are people afraid to talk about, what is forbidden, what are taboos?

so who do you tell? whoever needed and no more

take the hidden paths

early bad decisions are hard to fix

founders should have a prehistory

ownership

possession

control

accountability

in the boardroom, less is more

ON THE BUS OR OFF THE BUS

look around, if there are no salesmen, you are the salesman

7 questions

  1. engineering
  2. timing
  3. monopoly
  4. people
  5. distribution
  6. durability
  7. the secret

January 2, 2020