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value of a business is the sum of all the money it will make
either fight or not, there is no middle
it takes time to build valuable things
err on the side of starting too small
ideal target = small group of concentrated people, served by few or no competitor
what important truth do very few people agree with you on?
what valuable company is nobody building?
incrementalism, risk aversion, complacency, flatness
no secrets would mean a perfect society, no hidden injustice, perfect nutrition, transportation, shelter, perfect access to information, smooth government, happy children, perfect security, healthcare, food, water, shelter, internet for everyone etc..
if you believe something hard is impossible, you won’t even try
believe in secrets
what are people afraid to talk about, what is forbidden, what are taboos?
so who do you tell? whoever needed and no more
take the hidden paths
early bad decisions are hard to fix
founders should have a prehistory
in the boardroom, less is more
ON THE BUS OR OFF THE BUS
look around, if there are no salesmen, you are the salesman
- the secret
January 2, 2020