On design

Design is the core and it keeps expressing itself in successive outer layers of the product or service.
Good design resembles a likable person: respectful, generous and helpful.
Know thy user and you are not your user
Design for the way people behave, not for how you wish them to behave.
Ask about specific problems in the past and what they did about them
Test early and often
Three test-and-fix cycles with 5 users
Do One Thing At A Time And Do It Well
Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not.
Its simple enough if the user can easily and intuitively grasp how it works
Ship It
Creativity
Take hints from the past
Don’t design for everyone. It makes everyone unhappy.
Be mindful of emotions, soothe fears, use nostalgia, give hope
Design can be evil How Technology is Hijacking Your Mind