How Technology is Hijacking Your Mind
If You Control the Menu, You Control the Choices
Don’t you see that the whole aim of Newspeak is to narrow the range of thought?
In the end we shall make thoughtcrime literally impossible,
because there will be no words in which to express it
1984
What’s not on the menu?
Fear of missing out
Slot machine in your pocket,
- irregular, intermittent reward schedule
- the feeling of a ‘near-miss’
Social approval
Reciprocity, you like me, I like you
Infinite feeds
Autoplay
Bottomless bowls
Interruption is good for business
Easy to get in, hard to cancel
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