Rework

2 min read

Takedowns

  • Ignore the real world

  • Learning from mistakes is overrated

  • Planning is guessing

  • Why grow?

  • Workaholism

  • Enough with “entrepreneurs”

  • Go

  • Make a dent in the universe

  • Scratch your itch

  • Start making something

  • No time is no excuse

  • Draw a line in the sand

  • Mission statement impossible

  • Outside money is plan Z

  • You need less than you think

  • Start a business, not a startup

  • Building to flip is building to flop

  • Less mass

Progress

  • Embrace constraints

  • Build half a product, not a half-assed product

  • Start at the epicenter

  • Ignore the details early on

  • Making the call is making progress

  • Be a curator

  • Throw less at the problem

  • Focus on what won’t change

  • Tone is in your fingers

  • Sell your by-products

  • Launch now

Productivity

  • Illusions of agreement

  • Reasons to quit

  • Interruption is the enemy of productivity

  • Meetings are toxic

  • Good enough is fine

  • Quick wins

  • Don’t be a hero

  • Go to sleep

  • Your estimates suck

  • Long lists don’t get done

  • Make tiny decisions

Competitors

  • Don’t copy

  • Decommoditize your product

  • Pick a fight

  • Underdo your competition

  • Who cares what they’re doing?

  • Evolution

  • Say no by default

  • Let your customers outgrow you

  • Don’t confuse enthusiasm with priority

  • Be at-home good

  • Don’t write it down

Promotion

  • Welcome obscurity

  • Build an audience

  • Out-teach your competition

  • Emulate chefs

  • Go behind the scenes

  • Nobody likes plastic flowers

  • Press releases are spam

  • Forget about the Wall Street journal

  • Drug dealers get it right

  • Marketing is not a department

  • The myth of the overnight sensation

Hiring

  • Do it yourself first

  • Hire when it hurts

  • Pass on great people

  • Strangers at a cocktail party

  • Resumés are ridiculous

  • Years of irrelevance

  • Forget about formal education

  • Everybody works

  • Hire managers of one

  • Hire great writers

  • The best are everywhere

  • Test-drive employees

  • Damage control

  • Own your bad news

  • Speed changes everything

  • How to say you’re sorry

  • Put everyone on the front lines

  • Take a deep breath

Culture

  • You don’t create a culture

  • Decisions are temporary

  • Skip the rock stars

  • They’re not thirteen

  • Send people home at 5

  • Don’t scar on the first cut

  • Sound like you

  • Four-letter words

  • ASAP is poison

  • Conclusion

  • Inspiration is perishable.

January 18, 2020