Shape Up

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Intense focus on “hammering” the scope to fit within a given time budget 

Instead of asking how much time it will take to do some work, we ask:

How much time do we want to spend? How much is this idea worth?

We give full responsibility to a small integrated team of designers and programmers.

Get end to end first

Fixed time, variable scope

We flip from asking “What could we build?” to “What’s really going wrong?”

a raw idea, an appetite, and a narrow problem definition


A -> B -> C

Fat marker sketches

No conveyor belt

June 21, 2020