The Mom Test

1 min read

  1. Talk about their life instead of your idea

  2. Ask about specifics in the past, not about generics in the future

  3. Talk less and listen more

Mistakes

  • fishing for compliments
  • making it personal
  • being pitchy being too formal
  • being a bottleneck
  • collecting compliments instead of facts

a good user meeting

before

  • choose a focused segment
  • ask yourself: what do we want to learn from them?
  • list 3 big learning goals
  • create best guesses of what they care about

during

  • frame -> vision, who you are, where you are, what you are looking for, how they can help, ask for help
  • keep it casual
  • Deflect compliments
  • Anchor fluff, dig beneath opinions, ask specific questions
  • take good notes
  • finish with facts, commitments, or advancement

after

  • review notes as a team and adjust course

June 21, 2020