Design Ideas

Design is the core, expressing itself in successive layers.
Good design resembles a likable person: respectful, generous, helpful.
Know thy user; you are not your user.
Don’t design for everyone; it makes everyone unhappy.
Design for how people behave, not how you wish them to behave.
Ask about specific past problems and their solutions.
Test early and often; three test-and-fix cycles with five users.
Design is like a mom; nobody notices her presence, but everyone misses her absence.
It’s simple enough if the user can easily and intuitively grasp how it works.
Take hints from the past.
Be mindful of emotions; soothe fears, use nostalgia, give hope.
Design can be evil How Technology is Hijacking Your Mind

Double diamond

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